On Thursday evening, while unconfirmed reports spread about a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
Although CNN is certainly not a perfect news source, her words seemed accurate for a lot of people. It remains one of the outlets where you can find grounded and mostly reliable reporting – especially during fast-moving events such as the one taking place near a New Hampshire storage facility.
A Precarious State Amid a High-Stakes Struggle
However CNN, now 45 years old, finds itself in a uncertain situation as two huge media conglomerates vie for ownership of its parent company, Warner Bros Discovery.
No matter the result, the destiny of CNN has turned into a high-risk game of mergers and acquisitions, not as a question of what benefits the information-seeking public.
“This is yet another example of the deep structural problems with roots in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The speculation about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a broader point.
“It is often framed as a financial tale with powerful individuals as the protagonists, but there is scant discussion of the common good,” Pickard said.
The Additional Element: Donald Trump
The CNN scenario is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” antagonist.
Recall the chants of “CNN sucks!” at his rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is one reason why he appears to support Paramount Skydance, which has made a unsolicited offer.
Trump has reason to like that company more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that historic news network.
An Outcome of More Uncertainty
Significantly, if Netflix prevails, CNN and other cable outlets would first be spun off into a separate entity. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That setup could pave the way for CNN for a future sale. The cycle continues.
In the view of Timothy Wu, much of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should disallow both deals.
“Both acquisition attempts would be harmful to the country, and both should be challenged by anti-trust authorities,” Wu argued.
The Bigger Issue and a Way Ahead
Regardless of the resolution regarding CNN, the underlying crisis persists.
“The present media landscape is a highly anti-democratic system, but we ought not succumb to learned helplessness,” Pickard emphasized. Policy decisions – from the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can fix it.
Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is a distant prospect now, but that is not to say it will never happen.
Policies that strengthen independent news organizations, aid local journalism, subsidize public media, and prohibit the concentration of media power in too few hands are within reach – they are essential for a robust democracy.
In the world of media ownership, bigger isn’t better. And news organizations like CNN must not be pieces in the most recent acquisition battle.